PSI – ALDO Campaign

ALDO is an American brand that is known for their quality leather products. ALDO funded Population Services International for the promotion of HIV counseling and testing services. Tangerine Inc. developed the concept; tagline, look & feel, radio spots, comic books and billboard designs for the campaign.

Project description

Tangerine Inc. developed the concept; tagline, look & feel, radio spots, comic books and billboard designs for the campaign.

Mediums Used

Comic Books

Billboard

Lamp-posts

Brand Ambassadors