Lets’eng Diamonds

Lets’eng Diamond mine is situated high in the Maluti Mountains in the Kingdom of Lesotho, southern Africa. Lets’eng Diamonds (Pty) Ltd holds the mining lease granted in 1999 by the Government of Lesotho. Lets’eng Diamonds has two shareholders; Gem Diamonds Limited owns 70% with the Government of the Kingdom of Lesotho owning the remaining 30%.

Project description

From 2009 to 2011 Tangerine Incorporated’s holding company – Mopheme International Management Holdings was asked to assist Letšeng Diamonds (LD) in the organisation of the High Altitude Summer Marathon. This relationship has flourished in the past six years with Tangerine Inc. running two of LD’s communication campaigns; an internal Ethics Campaign and an external Public Relations Campaign. Some of the mile stones of the relationship were Tangerine Inc. developed a monthly comic books for LD’s employees and was honoured to be given the opportunity to develop LD’s new slogan: “We Mine, We Care, We Contribute.”

Mediums used


Radio Adverts

Newspaper Adverts

Newspaper Articles

Newspaper Inserts

TV Adverts